Turning the Tide on Microplastics
We are a 501(c)(3) public charity funding the collection of plastic waste in highly polluted coastal regions around the world.
Contact usin partnership with CleanHub
By 2050, there could be more plastic than fish in the sea. This plastic doesn’t simply disappear; it breaks down into toxic microplastics.
More than 2 billion people in coastal communities lack access to proper waste management facilities, forcing them to dispose of trash directly into nature.
This staggering reality has far-reaching consequences, as 80% of all plastic waste originates in Asia and drifts across oceans, ultimately reaching the Pacific Coast of the United States.
We set up community-centered waste hubs in coastal areas, empowering residents to collect and process trash while fostering environmental awareness.
We systematically intercept plastic and other pollutants before they reach the ocean, organizing cleanups, offering incentives, and providing necessary tools.
We use digital technology to monitor and measure the flow of waste, improving accountability and efficiency.
We sort, recycle, and safely dispose of collected materials, minimizing harm to ecosystems.
Through our CleanHub partnership, plastic waste is collected from households, communities, and nature - preventing it from reaching the ocean or ending up in landfill. The waste is sorted and either recycled or used as alternative fuel in cement production, replacing coal and gas.
Fair Wage Jobs
Creating stable, well-paying jobs that empower families to achieve financial security.
Higher Family Income
Boosting household income, enabling better access to healthcare, education, and other essentials.
Cleaner Communities Reducing waste and improving the quality of life in local neighborhoods.
Education Programs Equipping communities with the tools to maintain long-term environmental and social progress.
Cleaner Oceans
Reducing plastic waste at its source to protect marine ecosystems.
Healthier Families
Minimizing exposure to toxins and pollutants for people worldwide.
Less Carbon Emissions
Implementing sustainable practices that contribute to a lower global carbon footprint.
A Brighter Future for Children
Securing a cleaner, healthier planet for future generations.
In Kerala, India, we’ve financed an entire waste management facility that is making a tangible difference in the region.
This facility processes 6,000 tonnes of mixed dry household waste annually, diverting vast amounts of trash from the environment. It has created 40 full-time jobs within the facility, with additional employment opportunities for collection teams, providing stable incomes and improving livelihoods.
For the first time, 15 villages now have access to proper waste management, enhancing public health and raising living standards. This is just the start of what’s possible when communities and resources come together to address the global waste crisis.
